Abstract
Training Franchise is the best asset for any business. The term ‘Franchise Training’ basically means the training which is imparted by a Franchisor to the Franchisees before starting their business operations, it may be an ongoing training as well. Training facilitates growth for any franchise business by providing smooth operations and it also helps in expansion. Adequate training to fulfill the operations of the business and requirements of the roles is the key for a successful business. Franchisors try to provide replicas of one franchise unit to another unit to ensure customers satisfaction and maintain a similar experience to them. Franchise Training helps them to achieve this goal. This Article aims at highlighting the importance of Franchise Training by throwing light on various kinds and modes of Franchise Training.
Introduction
Franchise Training is Training which is provided by the Franchisor upon signing an agreement with the Franchisees before starting the business operations. The focus of such Training is to build the capacity of Franchise employees in order to deliver brand satisfaction to the customer. Franchise Training should not stop after imparting the initial Training, rather it should be conducted whenever there is a change in the pattern of business operations. Only those businesses succeed in the long run which focuses on ongoing and refresher training for their franchisee networks to keep up with the developments of the business industry and to motivate the franchisees for better results.
Why is Franchise Training Important?
Training Franchisees helps to lay a solid foundation to build a successful business. Depending upon the kind of business Franchise Training may include various kinds of aspects and training modules such as: –
- Through training Franchisees learn the Unique culture and operating standards of a particular business.
- It equips businesses with technical knowledge, handling software and aspects of IT system management.
- Training enables Franchisees to learn logistics management and support.
- Franchisees can acquire information on finance management through formal training
- To understand the Point of sale (POS) System and its functions efficiently, training is important.
- Training helps to deal with legal issues and complies with government norms and regulations.
- Through training, the Staff recruitment process can be swiftly done and an efficient workforce will eventually deliver the best.
- Training equips the Franchisees with the knowledge of Inventory management.
- Training can help businesses to deliver best Customer service and satisfaction which will also help in retaining customers.
Various other aspects such as Marketing Strategies and Branding Positioning also form part of the comprehensive business training. Training Franchisees will ensure that they work to their full potential and contribute towards building the brand stronger in the market. Training helps to drive the franchisees towards excellence and keeps them motivated and committed towards building a thriving franchise.
Kinds of Franchise Training
- Head-Quarter Training
- On-Site Training
- On-going Training
Head-Quarter Training
Head Quarter Training involves training at the Franchisor’s headquarters, and it generally varies from different sectors of Franchise. It is a kind of pre-opening training course which is provided at the headquarters prior to the launch of the franchise. The main benefits include meeting the support staff, which will be beneficial for the future operational business practice
This kind of training may include the subjects of corporate values, business values of the firm, appropriate work environment, daily operations required for the business, establishing appropriate vendor relations, pre-opening legal compliances and procedures, reporting requirements.
The training format may be a mixture of video lectures and hands-on-experience at work. Trainers use a combination of tactile learning methodologies as well as visual mode for better understanding. For some sectors functional knowledge is more required than others. All the new franchisees get to meet the team which boosts their knowledge and understanding regarding the business.
On-Site Training
The on-site training is generally provided after the completion of headquarters training. On-site training is a kind of assistance given to franchisees and their staff at their work location and it is more flexible than the headquarters training. After getting comprehensive headquarters training the key role of this kind of training is to identify and prioritize the franchisees’ needs. It is important to get the franchise on its feet
An opening team is sent to assist the franchise in their day-to-day work and boost their performance. It may last from a few days up to a few weeks. Overall evaluation based on their strengths and weaknesses can be made and effective follow-up with the franchise is necessary.
On-going Training
To ensure Franchise success On-going training is the most important part for any business. On-going training is imparted to train the new managers and employees of the franchisee and even to the existing employees to update them with the new technological and business changes in the industry.
This training includes Periodic refresher program for top positions as well as introduction to new product, service or procedure are to be ensured. Various certification courses can be launched with respect to this. To prevent standards from slipping over time these are an essential part for franchise training.
Case Study- KFC- Training and support their Franchise
KFC is one of the biggest brands in the fast food business sector with over 5-billion-dollar revenue all over the world. KFC franchise is in great demand for its brand recognition and strong media presence. It offers its franchisees financial assistance as well.
- 4 weeks of on-the-job training
- 2 weeks online training
- Provides classroom training
- training program offered by KFC LLC at designated national, regional places
- Additionally, it has a third party that offers financing options to the franchisees to incur costs.
Conclusion
Training should be continuous and dynamic. It is a basic pillar for any franchisee’s success and building a stronger brand. A positive work environment is created through training, and they will eventually thrive towards the growth of the business. Delivering a high-quality and supported training program will undoubtedly enhance the franchisor’s business in the long run.
AUTHOR – NAMRATA KUMARI
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