Author- Ankita Mishra
Introduction
At this current scenario, rapid developments are taking place for businesses which in turn is leading to the development in the field of licensed innovation rights or IP. With industries developing every day, confusions related to the use of copied brand names are additionally expanding at same pace. Consequently, this arises the circumstance of brand name encroachment.
What is Trademark Infringement?
Section 29 of the Trade Marks Act defines the infringement of a brand name. When the exclusive rights of the proprietor of the registered Trademark are violated, it is supposed to be an infringement of Trademark. The brand name registration gives the exclusive rights to the brand name to the owner. The certificate of trademark registration gives exclusive rights to the owner to utilize the brand name for their business purposes falling under the class in which it is registered. In case, a third party uses the brand name in course of trade without consent of the proprietor, it is the infringement of proprietor’s right and is called as the encroachment of Trademark. For providing trademark infringement, the intention of creating confusion or business use is ground for support. A trademark which isn’t registered can’t be infringed as such, and the brand name proprietor can’t bring infringement proceedings.
Remedies against Trademark Infringement
Remedies are a measure for infringement of both the registered & unregistered brand names. The proprietor of the Registered Trademark can initiate legitimate proceedings against the infringer expressing the unfair business practices. These remedies are an action for passing off on account of an unregistered brand name and an action for encroachment in the event of a registered brand name. Section 29 and Section 30 of the Trade Marks Act, 1999 sets down remedies for encroachment of brand names. There are three types of remedies which are available to the owner of a brand name for unapproved utilization of its imitation by a third party.
Section 135 of the Trade Marks Act, 1999 provides statutory identification towards the Anton Piller Order which prevents the defendant from taking off assets from the court’s jurisdiction.
In the case of The Coca-Cola Company Vs. Bisleri International Pvt. Ltd, the Delhi High Court was firm with the way that on the off chance that there exists any measure of encroachment, then the court’s jurisdiction which is probably going to be present so as to entertain the concerned suit. With the confusion of a brand-name MAAZA being given from the plaintiff’s organization to that of the defendant’s. The defendant utilized the brand name both in domestic & foreign countries. Further, it was the plaintiff who filed a permanent injunction, thereby claiming losses suffered by the company. The court gathered that the defendant is liable for infringement for use of trademark beyond the reasonable extent and accordingly it issued a interim injunction against the defendant.
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