The wonder mall aims to establish itself as an online platform that enables anyone to start a business without much investment. We provide an online selling platform to artisan, home based manufacturers and small manufacturers and resellers. Many times during travelling or in fairs etc we find an exclusive regional handmade product; but due to lesser or no exposure on digital platforms each is limited. We felt it necessary to put up and promote a unified, empowered, robust, bundled and technology driven platform for helping and promoting the Micro, Small and Medium Enterprises (MSMEs) of the country.

We want Thewondermall to be profitable ;if you understand The Wonder Mall as a social enterprise, you may find this odd. But it's the truth. Thewondermall is a 'purpose-led' for-profit entity. We say purpose-led because while we don't shy away from profits, it is also not our driving factor. It is simply a means to achieve our purpose and scale our impact. If we don't get profitable, we're going to keep relying on external funding. That's what I mean when I say 'purpose-led' for-profit entities.