Author- Preethika Vijaykumar
The working connection between a social media manager and a company or client is governed and supervised by a social media management agreement, which is a legal instrument. It is a type of service contract. It aids in defining the extent of the work to be done, the mode and timing of payment, and which third-party platforms will be utilized (like Google, Facebook, Instagram, Snapchat, etc.). The promotion’s content is also specified, along with who will be in charge of creating the required postings and who will produce the textual and visual materials. The person in charge of social media management is referred to as the “service provider,” and the person who is paying for the service is typically called the “client.”
The need for it:
Social media management is a job that includes a lot of confidential information. Therefore a
- It helps to define what the service provider is permitted to say or do on behalf of the client as defined by the agreement.
- It helps in the settlement of conflicts between the client and the service provider.
- It aids in defining who is responsible for creating the content.
- It helps define what can be shared and what is private.
- It outlines a process by which the client can safely communicate sensitive data and passwords to the service provider.
- It guarantees the service provider’s payment system.
What should it include:
Scope of work:
The scope of the work that must be done by the service provider is described in this clause. The service provider does not have to complete any tasks that are not mentioned in this clause. The provision outlines all of the service provider’s responsibilities. For example, the clause can specify the maximum and minimum amount of posts permitted on a certain social media site.
Additionally, it must specify the websites or social media channels where the service provider will post and give a detailed account of all the actions that will be taken. The scope of the work that must be done by the service provider is described in this clause. The service provider does not have to complete any tasks that are not mentioned in this clause. The provision outlines all of the service provider’s responsibilities. For example, the clause can specify the maximum and minimum amount of posts permitted on a certain social media site.
Consideration/Compensation:
The payment terms for the services rendered by the service provider are outlined in this section. Details on the amount owing, the due date, and the acceptable payment options are all included. The industry norm is typically to require 50% of the cost up advance and the remaining balance at the end of each month. Yet, the payments may be made to satisfy the parties’ needs and preferences. A thorough explanation of how the invoicing must be done is also required. It is possible to make provisions for the effects of late payment.
Ownership of Work:
This clause identifies the genuine owner of the job that the service provider is performing. As long as the client is paying for all of the work, the client will typically have the right to inspect all work in progress. Yet, there are also situations in which the service provider keeps ownership rights, particularly when the service provider is offering services such as customer education and training. In this scenario, the service provider owns the training manuals and courses.
Term of the agreement:
The agreement’s timeline is addressed in this section. The contract may expire either on a certain date or upon reaching a predetermined goal, like amassing 10,000 Instagram followers. The section clearly outlines the process for terminating the agreement as well as the repercussions of doing so early.
Conclusion:
In conclusion, a social media management agreement is a legal instrument that outlines the working relationship between a social media manager and a company or client. It helps to define the scope of work to be done, the compensation and payment terms, ownership of work, and the agreement’s timeline. The agreement is essential as it helps to define the extent of the work, settle conflicts, and provide guidelines for communication and confidentiality. Therefore, it is essential for both the service provider and the client to have a social media management agreement in place to ensure a smooth and productive working relationship.
